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Combo Pack 2

Combo Pack 2


Price :Rs : 3500 Per Month Rs

Digital Marketing Course Outline

The Digital Marketing (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

Web Development Suite

Web Development Suite is a comprehensive training program that equips candidates with the all the necessary tools and techniques of web development with extensive practice in coding of functional web applications. This program provides training on a series of server-side and client-side programming languages and techniques to develop websites that are more responsive to the audience, thereby generating greater user engagement. The programming languages covered here are highly scalable and can be used with great ease while creating web applications, writing codes and in serving web pages. Using cascading style sheets such as CSS and CSS3 for controlling web page layouts enables the development of pages that are more user friendly for scree-reader users. Client-side scripting languages such as JavaScript entailed here enable the creation of interactive effects among the web browsers.

SEO Foundations

  • Introduction
  • On-Page Optimization
  • O­-Site Optimization
  • Keyword Research and Competitive Intelligence
  • Design and Architecture
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines

Social Media

  • Introduction to Social Media
  • Social Media Strategy and Planning
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media Measurement and Reporting
  • Social Advertising

Content Marketing

  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget and Measurement

Email Marketing

  • Introduction to Email Marketing
  • Elements of Email
  • Working with an ESP
  • Build and Maintain Your List
  • Avoid Spam Penalties
  • Email Deliverability
  • Campaign Measurement
  • Automation Basics

Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions and Incentives
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations

.Pay-Per-Click

  • Introduction to PPC
  • Psychology of Search
  • Account Hierarchy
  • Increasing Reach with Display Network
  • Reaching Target Audiences
  • The Buying Funnel
  • The Paid Search Auction
  • Setting and Measuring Marketing Goals
  • How PPC Fits into the Digital Strategy?

Conversion Optimization

  • Introducing Conversion Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Seeing the Bigger Picture

Digital Analytics

  • Introduction to Digital Analytics
  • Organizational Maturity
  • Building Blocks
  • Management Perspectives of  Digital Analytics
  • Key Performance Indicators (KPIs)
  • Segmentation
  • The Analysis Process
  • Marketing Management
  • Experimentation and Testing
  • Reports and Dashboard
  • The Digital Analytics Stack

Marketing Automation

  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Triggers and Series
  • Drip Campaigns
  • Nurture Campaigns
  • Measurement Attribution
  • Customer Journey

Programmatic Buying

  • What is Programmatic Buying
  • Programmatic Buying vs. Traditional Paid Marketing Approaches
  • Programmatic Direct vs.
  • Real-Time Bidding
  • Programmatic Workflow
  • Targeting Strategies in Programmatic

Digital Marketing Strategy

Introduction Digital Marketing Strategy

TOOLS

  • Google Analytics
  • Google AdWords
  • Facebook
  • YouTube and Video Marketing
  • Instagram
  • Twitter
  • Case Studies, Tips, and Best Practices
  • Fundamentals Of Ajax Development

  • What Is Ajax
  • How To Execute Ajax
  • Fundamentals Of CSS

  • What Is CSS
  • Using Style Sheets
  • External Style Sheets
  • Styling Elements
  • Text Formatting & Properties
  • Fundamentals Of CSS3

  • What Is CSS3
  • Border Radius, Image
  • Box Shadow
  • Background Size
  • Text Shadow
  • Custom
  • Introduction to HTML

  • What is HTML
  • HTML Documents
  • Basic structure of an HTML document
  • Creating an HTML document
  • What are HTML Tags and Attributes?
  • HTML Tag vs. Element
  • HTML Attributes:
  • How to differentiate HTML Document Versions
  •  

    Elements of HTML

  • Introduction to elements of HTML
  • Working with Text
  • Working with Lists, Tables and Frames
  • Working with Hyperlinks, Images and Multimedia
  • Working with Forms and controls.
  •  

    CSS (Cascading Style Sheet)

     

    CSS Basics: Introduction to CSS: Why Use CSS

  • Basics of CSS
  • Utility of CSS
  • Editors to use for CSS
  • Testing across different browser
  • Referring CSS in HTML file
  • Steps to Validate CSS
  •  

    CSS Components: CSS Syntax

  • Parts of CSS Rule
  • Explaining Selectors (Grouping & Type)
  • Illustrating Declaration Block
  • What is Property and Value
  • Detailing Keywords(Auto, Multiple & String)
  • Different Lengths
  • Relative Units (px, em, ex, %) in CSS
  • How to use Numbers in CSS
  • Explaining Colors in CSS
  • URL() usage
  • Quirks Mode in CSS
  •  

    Selectors: Using CSS Classes and IDs

  • Selector Basics
  • Explaining Tag Selectors
  • Detailing Class Selector
  • Illustrating ID Selectors
  • What are Group Selector
  • Details on HTML Hierarchy
  • Explaining Descendant Selector
  • What are Universal Selector
  •  

     Advanced Selectors: CSS Pseudo Elements

  • Illustrating Pseudo-classes and Pseudo-Elements
  • Detailing Pseudo-Classes for Links
  • Explaining Direct Child Selectors
  • What is Next Sibling Selector
  • Attribute Selectors in CSS
  • What are Pseudo-Elements :First-Letter And :First-Line
  • Advanced Pseudo-Classes in CSS
  • Cascade and Inheritance

  • Basics of Inheritance
  • Why Inheritance to use
  • Inheritance Rules in CSS
  • Cascade in CSS
  • CSS Specificity: An Overview
  • What is Specificity?
  • Explaining Specificity hierarchy
  • Finding Selector’s Specificity
  • Usage of !important
  • Applying Font Formatting: Styling Text, Font, and Properties

  • Font Formatting Basics
  • Font-Family
  • Font Combinations
  • Font-Style
  • Font-Weight
  • Text-Transform
  • Text-Decoration
  • Font-Variant
  • Font Size
  • Font Shorthand
  • Text Display Control: Using Borders and Height and Width CSS Properties

  • Text Display Basics
  • Line-Height
  • Letter-Spacing
  • Word-Spacing
  • Text- Indent
  • Text Align
  • White Space Property
  • Adding Color to Text
  • Page Background: Styling Page Backgrounds

  • Background Basics
  • Background-Color
  • Background-Image
  • Background-Repeat
  • Background-Position
  • Background-Attachment
  • Background Shorthand
  • CSS Box Model: Set Up Web Pages with CSS

  • Box Model Basics
  • Margin
  • Margin Collapsing
  • Margin for Horizontal Alignment
  • Border
  • Padding
  • Height and Width
  • IE quirks mode
  • Min and Max Dimensions
  • Overflow Property
  • Float

  • Float Basics
  • Float Property
  • Clear Property
  • IE 6 Float Bugs
  • Bug Removal Technique
  • Vertically Aligning Content
  • Positioning: Positioning Elements

  • Positioning Basics
  • Positioning Introduction
  • Relative Positioning
  • Absolute Positioning
  • Fixed Positioning
  • Z-INDEX
  • Styling Lists: Styling Lists in CSS

  • List Styling Basics
  • List Tags
  • List-Style-Type Property
  • List-Style-Image Property
  • List-Style-Position Property
  • List-Style Shorthand Property
  • Styling Tables

  • Table Styling Basics
  • Table Elements
  • Captions
  • Columns
  • Table Layout
  • Borders Collapsing
  • Border Spacing
  • Print Styling

  • Print Styling Basics
  • Print Style Sheets Advantages
  • Applying Styles Based On Media
  • The @media rule
  • Page Breaks
  • Content Property
  • Print Style Sheets Tips
  • Customizing styles

  • Customizing Basics
  • Custom Fonts
  • Gradient Backgrounds
  • Custom Mouse Cursor
  • Custom Opacity
  • Custom Visibility
  •  

     

     

     

    Introduction to JavaScript

    JavaScript is the programming language of the Web! In this JavaScript module you will learn How to write JavaScripts and insert them into your HTML documents, and how to make your pages more dynamic and interactive.

  • Fundamentals Of JavaScript
  • What Is Javascript
  • Internal Vs. External 0
  • Java Scripting Guidelines
  • The Document Object Model
  • String object
  • Array object
  • Date object
  • Math object
  • Window object
  • Image object
  • Fundamentals Of jQuery

    Jquery is a Multi-browser Java script web based Applications. Jquery Training Design and develops web applications. In this we learn Html5, Jquery library, Script Based Applications.

  • Introduction
  • What Is jQuery
  • Installing jQuery
  • Basics
  •  Selectors
  • How to use Selectors?
  • DOM Attributes
  • DOM Traversing
  • CSS Methods
  • DOM Manipulation Methods
  • Effects
  • AJAX
  • JSON
  • Fundamentals Of MySQL

  • What Is SQL
  • Setting Up A Database
  • Introducing phpMyAdmin
  • Connecting To A Database
  • Creating A Table And Columns
  • Inserting Information
  • Cleaning Information
  • Pulling Info From A Database
  • Limits And Ordering Data
  • Updating Rows
  • Deleting Rows
  • Secure Your Password
  • Finishing Upv
  • Fundamentals Of MySQL

  • Introduction
  • Variable and constants
  • Operators
  • Conditionals
  • Loop constructs
  • Strings
  • Arrays
  • Functions
  • Classes
  • File Handling
  • Database
  • Cookies management
  • Session
  • Forms
  • PHP

  • Introduction
  • Explaining the need and evolution of PHP
  • Illustrating the various assignment, arithmetic, comparison and string operators
  • Describing the usage of Comments and the Script Life cycle in PHP
  • Variable and constants
  • Operators
  • Conditionals
  • Loop constructs
  • Strings
  • Arrays
  • Functions
  • Classes
  • File Handling
  • Database
  • Cookies management
  • Session
  • Forms
  • Introduction to CodeIgniter

  • Introduction To The Course
  • Let’s Learn CodeIgniter
  • Working With the MySQL Database
  • How to Build A Basic Website With CodeIgniter
  • How to Build a CMS with PHP

  • Introduction And Getting Started
  • Creating A Database
  • Creating The Article Index
  • Creating The Article View Page
  • Building A Control Panel To Manage Content
  • Creating Article Posting Functionality
  • Deleting CMS Articles
  • How to Set Up PayPal Instant Payment Notification with PHP

  • Introduction
  • Setting Up PayPal IPN With PHP
  • Security Concerns
  • Learn Python Django From Scratch

  • Course Introduction
  • Introduction to Django
  • Creating a User Authentication System
  • E-Commerce
  • File Uploading, Ajax and E-mailing
  • Geolocation and Map Integration
  • Django Power-Ups Services and Signals
  • Testing Your Site

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