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Marketing Management

Marketing Management


Price :Rs : 10000 Rs

Marketing Management certification will teach you important & crucial concepts in marketing management. Learn to analyze & assess market opportunities, create customer value and develop customer relationship by effectively applying marketing management theories and practices. You will also learn how marketing serves as a key element in an organization’s strategy.

Marketing Management certification will teach you important & crucial concepts in marketing management. Learn to analyze & assess market opportunities, create customer value and develop customer relationship by effectively applying marketing management theories and practices. You will also learn how marketing serves as a key element in an organization’s strategy.

 

Core Concepts in Marketing

  • Introduction To Marketing Management
  • Developing Marketing Strategies And Plans
  • Capturing Marketing Insights
  • Analyzing Consumer Markets
  • Analyzing Business Markets
  • Identifying Market Segments And Targets
  • Building Strong Brands
  • Developing A Brand Equity Measurement System
  • Shaping The Market Offerings
  • E-Commerce Marketing Practices
  • Communicating Value

 

  • What is a Market?
  • Characteristics of a Market
  • Elements of a Market
  • Factors Affecting a Market

Number of Buyers and Sellers

Types of Goods

Presence of Competition

Expectation of buyers

Cultural Factors

Economic Factors

Social Factors

Political Factors

Objectives of Marketing Management

The following are the main objectives of marketing management −

  • To satisfy the clients’ requirements and their objectives.
  • To leverage the gain for the growth of business.
  • To develop customer base for the business.
  • To create an appropriate marketing mix.
  • To raise the quality of life of people.
  • To build a good image of the organization.
  • To maintain the long-run concept.

 

Marketing Management - Concepts

The major marketing concepts are −

  • Production concept
  • Sales concept
  • Marketing concept

 

Marketing Management - Process

  • Marketing Strategy
  • Marketing Mix Decisions
  • Implementation and Control

Marketing Management - Functions

  • Selling
  • Buying and Assembling
  • Transportation
  • Storage
  • Standardization and Grading
  • Financing
  • Risk Taking
  • Market Information

Marketing Management - Porter’s Five Forces

 

  • Potential entrants
  • Bargaining power of suppliers
  • Bargaining power of buyers
  • Industry competitors
  • Threat of substitutes

 

Marketing Management - Planning

  • Mission
  • Corporate Objectives
  • Marketing Audit
  • SWOT Analysis
  • Marketing Assumptions
  • Marketing Objectives and Strategies
  • Forecast the Expected Results
  • Create Alternative Plan
  • Marketing Budget
  • Implementation and Evaluation

Marketing Management - Research

  • Global Market Research
  • Marketing Research Vs. Market Research

Marketing Management - Research Process

  • Define the problem
  • Determine research design
  • Identify data types and sources
  • Design data collection forms and questionnaires
  • Determine sample plan and size
  • Collect the data
  • Analyze and interpret the data
  • Prepare the research report

Marketing Mgmt. - Consumer Behavior

  • Factors Influencing Consumer Buying Behavior
  • Buying Motive
  • Patronage motive 

Marketing Management - OBB

  • Characteristic Features of OBB
  • Determinants of OBB
  • Participants of OBB
  • Steps of OBB
  • Stages in Organizational Buying Process
  • Types of Organizational Market

Marketing Management - Segmentation

  • Objectives of Marketing Segmentation
  • Importance of Segmentation
  • Levels of Market Segmentation
  • Steps in Market Segmentation

Marketing Mngmt - Demand Forecasting

  • Short run forecasting 
  • Long run forecasting 
  • Steps in Demand Forecasting
  • Quantitative Techniques

Marketing Management - Product Life Cycle

  • Stages of Product Cycle
  • Importance of Product Life Cycle
  • New Product Development Process
  • Stages of New Product Development

Marketing Mngmt - Branding of a Product

  • Reasons for Branding
  • Branding Strategies
  • Positioning a Brand

Marketing Management - Brand Equity

  • Elements of Brand Equity
  • Brand Benefits
  • Packaging
  • Characteristics of Packaging
  • AIDAS Formula
  • Packaging Strategies
  • Labeling
  • Product Mix
  • Positioning the Product
  • Product Mix Expansion
  • Planned Obsolescence

Marketing Management - Pricing Decision

  • Objectives of Pricing

 

  • Factors Influencing Pricing
  • Pricing Methods
  • Pricing Strategies

Marketing Mngmt - Promotion Decisions

  • Integrated Marketing Communication
  • Marketing Communication Process
  • Promotion Decisions
  • Promotion Mix
  • Direct Marketing

Marketing Mngmt - Distribution Channels

  • Functions of Distribution Channels
  • Objectives of Distribution Channels
  • Major Channels of Distribution
  • Designing Distribution Channels
  • Classification of Wholesalers

Marketing Mngmt - Physical Distribution

  • Importance of Physical Distribution
  • Steps in Designing a Physical Distribution System
  • Components of a Physical Distribution System
  • Supply Chain Management (SCM)
  • Advantages of SCM
  • Disadvantages of SCM

E-Marketing

  • E-Marketing Vs. Traditional Marketing
  • Green Marketing
  • Services Marketing
  • Components of Services Marketing
  • Customer Relationship Management
  • Rural Marketing

 

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